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Social Media Glossary of Terms

Social media, like any other industry, has its own jargon. In order to help bring a bit of clarity to the social media marketing space, we have compiled a list of the most common terms which may be unfamiliar for those new to this type of marketing, outreach, and customer service.

Term Definition
AMA The acronym, AMA, stands for 'Ask Me Anything', which is primarily used on Reddit where it originated as a subreddit. The acronym is used when a member of a community invites other users to ask questions about their experiences or field of experties.
Avatar An avatar is an image that represents a user in online communities and social platforms. Users generally utilize the same avatar across all their accounts.
Blog Blogs (shortened version of 'web log') began as online journals maintained by indivuduals, but have grown to become a powerful publishing platform for companies, personalities, organizations, as well as individuals.
Blogroll Published on a blog--generally in the sidebar--a blogroll is a list of links pointing to other blogs which a blogger finds noteworthy.
Clickbait Clickbait refers to headlines which entice users to click the headline in order to read the associated story. The headlines are sensationalized, or provocative in some way which leads users to believe they will get to read/see something more than the article actually offers.
Comment A response written in relation to an article or posting done on a blog, website, or social media platform.
Crowdsourcing Crowdsourcing is the process of soliciting opinion, input, content, or ideas from online social groups, such as fans or followers of a page, company or a public personality.
Engagement Engagement refers to the amount of interaction (likes, shares, comments, etc) a social activity generates.
Hashtag Originally developed by Twitter, a hashtag is a means of annotation for social media posts. A hashtag is word or phrase (without spaces) preceded by a pound sign (#). It is used to facilitate search, and filtering.
Impression An impression occurs when a piece of content published on social media is visible or viewed by a live user. For example, when an article posted on Facebook shows up on a user's timeline while the user is logged in, and impression has taken place, even if the user does not click on the link or content.
Meme A meme (pronounced /mi:m/) is used to define an idea, joke, image, concept, or caption which is widely, and virally shared through social media and other online platforms. In an overwhelming majority of the time, a meme takes the form of an image with captioned text.
Microbloggin Microblogging refers to platforms, such as Twitter, which rely on shortform content developed by their users.
Reach Reach, refers to the total number of impressions that a piece of content receives on a social platform.
Selfie Taking a selfie is the act of using a smartphone (or any other) camera to take a photo of oneself, with an intention to post and share on social media.
Trending Trending topics refer to topics of conversation which are highly popular on a specific social media platform within a given time-period.
Viral A piece of social content becomes 'viral' when it gains a certain amount of momentum in social sharing, and gains a wide audience through 'word of mouth'.